Belk recently marked its sixth year of support for Family Promise with a donation of $263,500. The southern department store chain featured Family Promise in two fundraising activations: a month-long point-of-sale campaign that raised funds from in-store and online sales, and a Spring Charity Sale that secured donations over multiple days. The funds will be used to support children and families experiencing homelessness and help them achieve sustainable independence.
“For over 136 years, Belk has supported giving back to our communities, and we’re proud to help Family Promise as they ensure families have a place to call home,” said Belk CEO, Don Hendricks. “Thank you to our customers for their help in supporting Family Promise as one of our national charitable partners. We’re grateful to be a part of that spirit of giving.”
Since the partnership between Belk and Family Promise began in 2018, over $4 million has been raised to support families experiencing homelessness. Those funds have impacted 7,200 families, including nearly 14,000 children in the Southeast, and equipped Family Promise sites to provide shelter and homelessness prevention services like rental assistance, financial capability training, workforce development, and case management.
“We are grateful for Belk’s ongoing support of Family Promise and our mission of addressing the crisis of family homelessness,” said Family Promise CEO Cheryl Schuch. “This generosity has been instrumental in helping us expand services to meet the dramatic increase in demand that we’ve experienced in recent years ensuring that families remain safely housed.”
About Belk
Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family, and giving back to the community. Today, Belk serves customers at nearly 300 Belk and Belk Outlet locations across 16 Southeastern states and digitally through belk.com and the Belk mobile app. For 135 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations, and families when they need it most. For more information, visit https://newsroom.belk.com/. To shop, find your local store at https://www.belk.com/stores/, visit belk.com or download the Belk app in Google Play or Apple Store.
About Family Promise
Founded in Summit, New Jersey, in 1988, Family Promise is the leading national nonprofit addressing the crisis of family homelessness. The organization, comprised of approximately 200 locations, tackles the range of issues that can lead to homelessness. From prevention services to emergency shelter and housing to post-program stabilization, Family Promise ensures families develop vital skills, have access to critical resources, and receive ongoing support to achieve lasting independence. The organization has served more than one million family members since its founding. For more information, visit familypromise.org.
