Thursday, March 11, 2021 Press Releases · The Latest
IKEA U.S. Launches ‘A Place Called Home’ to Further COVID-19 Relief Efforts in Partnership with Family Promise
‘A Place Called Home’ will support stable learning environments for children across the country and help expand homelessness prevention services
Conshohocken, PA – To further its existing relief efforts for the many people impacted by COVID-19, IKEA U.S. today announced its new ‘A Place Called Home’ initiative to assist homeless populations and promote conducive learning environments in underserved communities. As part of the company’s ongoing commitment to local communities, IKEA U.S. has committed $540,000 total to partners Family Promise and Save the Children via in-kind and monetary donations.
“IKEA believes that home is the most important place in the world. We recognize that now more than ever, many families are in crisis as the pandemic has exacerbated issues facing lower-income students and at-risk and already homeless populations,” said Jennifer Keesson, IKEA U.S. Country Sustainability Manager. “Everyone deserves a place called home, and this initiative aims to further our COVID-19 relief efforts in local communities by supporting homelessness prevention and providing much needed educational supplies and furnishings for children across the country.”
Through its partnership with Family Promise, the leading national nonprofit addressing family homelessness through an intergenerational, community-based response, IKEA will provide:
- Monetary support of $150,000 to help at least 30 Family Promise local Affiliates establish or expand their homelessness prevention and stabilization services. These services work toward keeping families in housing and support them once they have secured housing to ensure they remain independent.
- An additional $150,000 in-kind product donation to be distributed throughout February and March 2021 to support upgrades to their day centers and permanent shelter sites at 10 local Affiliates.
“I could not be more thrilled with our partnership,” said Claas Ehlers, CEO, Family Promise. “IKEA has meant home for generations of families, providing comfort, style, and affordable furnishings that make a house or apartment truly a home. The commitment IKEA has to families at risk of homelessness and our Affiliates who work tirelessly to support them is inspiring.”
To help promote conducive learning environments and alleviate students in need, IKEA will also support Save The Children, a leading humanitarian organization for children, by providing:
- A $200,000 in-kind donation worth of furnishings and supplies that will be distributed in spring 2021 to create fun, stable, at-home learning environments for children in the U.S. to help them keep up with the demands of school.
- An additional $40,000 monetary donation to support staff time, assembly, and distribution of the furnishings and supplies to families. Any additional funds will go towards Save The Children’s U.S. COVID-19 general response fund to adapt classrooms as needed and support families and children with in-home learning.
As a company that cares deeply about people, the ‘A Place Called Home’ initiative is part of ongoing IKEA relief efforts for the many impacted by the pandemic. Between March and August 2020, IKEA led with its values and impacted 1.1+ million people across communities through $1.9+ million worth of donations both nationally and locally, 350+ local donations, and partnerships with Feeding America and American Red Cross.
For more information, please contact:
IKEA U.S. Press Office
At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 375 IKEA stores in 30 countries – including 52 retail locations in the U.S.
ABOUT FAMILY PROMISE
Family Promise envisions a nation in which every family has a home, a livelihood, and the chance to build a better future. What began as a local initiative in Summit, NJ, has become a national movement that involves 200,000 volunteers and served more than 111,000 family members in 2019. Family Promise will change the future for 1 million children by 2030.
Currently, Family Promise is working in over 200 communities in 43 states to ensure that families experiencing homelessness have a safe place to call home and the resources they need during the COVID-19 pandemic. For more information about our emergency response efforts or to make a gift, visit FamilyPromise.org.